This webcast will include an overview of seven principles for effective church communications that I have collected over the last few years. These principles have been modeled by outstanding churches all over the country.
Whether you are new to church communications, or a seasoned veteran, these principles will help you plan and prioritize better. They can also help you educate your leadership (and staff) on some fundamental concepts of church communications.
Evan McBroom will join our webcast to talk about the basics of church communications. We will discuss the basic challenges, responsibilities and resources for people in church communications. If you are new to church communications and overwhelmed by the job, this session will help you map out a strategy for survival — and even success!
Evan McBroom is the founder of Fishhook, an innovative communications and creative services company that partners with churches. He is leading the the Basic Training Track at MinistryCOM this year and is on the MinistryCOM board.
The webcast will start at noon central time and include an online Q&A session at the end. Bring your questions and join the webcast. Webcast is free.
James Dalman from the Branding Shed will talk about church branding, logo design, and why they are not the same thing! James’ experience included developing graphics for major corporations and developing branding solutions for churches and non-profits. He has extensive experience working with new church plants. James will also be co-presenting a workshop on Building A Rockin’ Website at MinistryCOM this year in Dallas.
If you are trying to develop your church logo, your church brand, or just convince leadership that the logo is not the brand — this session is for you.
The webcast will start at noon central time and include an online Q&A session at the end. Bring your web questions and join the webcast. Webcast is free.
Tim Ellens
God has uniquely positioned your Church in the context of culture. But how will you cut through the noise and effectively reach your community? It’s not about a nifty logo. Not about a cool website. It’s not simply about using “compelling” language. And no, not even about an awesome worship space. It’s about knowing your story: who you are, what you’re saying, how you’re saying it, how you behave and engineering staff and volunteer alignment. What can your church promise day-in and day-out that 10,000 other churches cannot? Why does your congregation drive past dozens of other churches to attend your church? During this interactive session we’ll discuss what it means to discover, express and live your church’s one-of-a-kind story. You’ll learn the principles of aligning your staff with your unique story, how to mobilize attendees, and attract visitors.
About the Presenter:
Tim Ellens, Strategic Creative Guy | a.ka., President
Tim is a brand strategist passionate about helping clients “live” their unique story. Viewing everyone in an organization as a storyteller he facilitates and develops strategies that get the story out of the board room and into the back room. As a student of branding, he understands that people relate to brands in ways that shape their identity and connect with the values of an organization. Additionally, Tim is motivated by helping leaders of organizations gain clarity of vision through “aha” moments and pulling simplicity out of complexity. He has worked with Fortune 500 companies and those who view $500 as a fortune but has a heart for those who are making this world a better place.
Dawn Nicole Baldwin
Even though God is doing some amazing things through your church, does it sometimes feel like it’s the best kept secret? Perhaps you’ve inherited a brand that isn’t an accurate reflection of your church’s DNA or vision for the future, or there are just a lot of misperceptions in the community.
In this fast-paced, interactive session we’ll discover how to be intentional about developing your church’s brand by answering questions such as:
About the presenter:
Dawn Nicole Baldwin is Founder and CEO of AspireOne, a strategic branding firm with a passion for helping churches reach people more effectively. During her tenure at Willow Creek Community Church leading Visual Communications as well as the advertising team of Big Idea Productions (Creators of VeggieTales), she’s had the opportunity to build and witness the power of a strong branding in ministry. For over 10 years Dawn Nicole has consulted with the leadership of some of today’s most innovative churches (Granger, Seacoast, Perimeter and Willow Creek name just a few) and has spoken at conferences across the country. For more info on Dawn Nicole, check out her blog www.dawnnicolebaldwin.typepad.com.
Dawn Nicole Baldwin
Branding 101 : Reintroducing Your Church to the Community
Even though God is doing some amazing things through your church, does it sometimes feel like it’s the best kept secret? Perhaps you’ve inherited a brand that isn’t an accurate reflection of your church’s DNA, vision for the future or there are just a lot of misperceptions in the community.
In this fast-paced, interactive session we’ll discover how to be intentional about developing your church’s brand by answering questions such as:
Exactly what is branding & can it really help churches?
Is it okay for ministries to have their own brand? If so, how do I avoid feeling like a bunch of mini churches?
Where do I start & how do I roll out our new brand?
About the presenter: Dawn Nicole Baldwin
Dawn Nicole Baldwin is the Founder & CEO of AspireOne, a strategic branding firm with a passion for helping churches reach people more effectively. During her tenure on staff at Willow Creek Community Church leading Visual Communications as well as the advertising team of Big Idea Productions (Creators of VeggieTales) she’s had the opportunity to build and witness the power of a strong branding in ministry.
For over 10 years she’s consulted with the leadership of some of today’s most innovative churches (Granger, Seacoast, Perimeter and Willow Creek name just a few) and has spoke at conferences across the country.
This material is from a breakout session presented at MinistryCOM 2007.
Terrell Sanders is the president of Main Street Enterprises, a web development and consulting firm based in Oklahoma City. He has helped churches and non-profits with technology and marketing for over 20 years.He "accidentally" founded MinistryCOM in 2005. More... 
