Branding 101 : Reintroducing Your Church to the Community
Even though God is doing some amazing things through your church, does it sometimes feel like it’s the best kept secret? Perhaps you’ve inherited a brand that isn’t an accurate reflection of your church’s DNA, vision for the future or there are just a lot of misperceptions in the community.
In this fast-paced, interactive session we’ll discover how to be intentional about developing your church’s brand by answering questions such as:
Exactly what is branding & can it really help churches?
Is it okay for ministries to have their own brand? If so, how do I avoid feeling like a bunch of mini churches?
Where do I start & how do I roll out our new brand?
About the presenter: Dawn Nicole Baldwin
Dawn Nicole Baldwin is the Founder & CEO of AspireOne, a strategic branding firm with a passion for helping churches reach people more effectively. During her tenure on staff at Willow Creek Community Church leading Visual Communications as well as the advertising team of Big Idea Productions (Creators of VeggieTales) she’s had the opportunity to build and witness the power of a strong branding in ministry.
For over 10 years she’s consulted with the leadership of some of today’s most innovative churches (Granger, Seacoast, Perimeter and Willow Creek name just a few) and has spoke at conferences across the country.
This material is from a breakout session presented at MinistryCOM 2007.