MinistryCOM 2007

Jon WalkerPastor-WriterPurpose Driven Life Daily DevotionalsDo you want people to get more out of your bulletin or website? This seminar will teach you the concepts behind ‘how-to journalism,’ where the writing is focused on serving your readers in such a way that they come to view you as a reliable and supportive friend.About the Presenter:Jon Walker is a freelance journalist with experience in both Christian and secular media. Currently, a communications consultant for Rick Warren and Purpose Driven Life ministries, Jon also served as pastor of strategic communications for Saddleback Church and vice president of story for Purpose Driven Initiatives. He is founding editor of Rick Warren’s Ministry ToolBox and the principal author for a book on Christian community, Better Together. In addition, Jon was editor-in-chief of HomeLife, the flagship magazine of LifeWay Christian Resources. He’s been a news reporter, video producer, morning-drive disc jockey, and a public affairs director. His writing has appeared in magazines and newspapers around the world.He holds a master of divinity from Southeastern Seminary in Wake Forest, N.C.; a master of education and bachelor of science in journalism from the University of Florida. Jon is a frequent faculty member at writer’s conferences, where he teaches both narrative and service journalism.Includes audio (MP3), workshop slides (PDF)Electronic download only (14Meg)

Curt CavnarKerusso CommunicationsWestminster, COCommunications professionals often find themselves overseeing or producing video projects as a part of their job. This seminar will take a look at some video best practices – ways that you can quickly and inexpensively improve the quality of your next video project with a few simple practices. Begin that next video project with new skills and confidence.About the Presenter:Curt M. Cavnar, President of Kerusso Communications, is a church communications consultant who hails from the greater Denver metro/Boulder Colorado area. Before founding Kerusso, Curt worked as communications director for Flatirons Community Church in Lafayette, Colorado. Prior to that position, Curt worked as a church communications consultant to various churches in the greater Cincinnati area.Before entering into the world of church/ministry communications consulting, Curt founded and grew MindSight Business Communications, Inc. from a start-up to one of the top 100 business communications companies in the United States (as listed by Hope Reports). He sold his interest in MindSight in July of 1999 and entered the field of ministry communications.In the past, Curt has held staff positions in communications at Baxter Healthcare, Amoco, AT&T and G.D. Searle. As a consultant, his former clients include Allstate Insurance, Amoco, Arthur Andersen & Co., AT&T, Balcor/American Express, Baxter Healthcare, Nabisco, Hyatt Hotels, and McDonald’s, to name a few.Mr. Cavnar is an honors graduate of Illinois State University where he received degrees in Mass Communications and Television Production. In the Spring of 1997, he was awarded “Outstanding Young Alumni” by the University. In December of that same year, Mr. Cavnar was also awarded as one of America’s Top 100 Producers by Video and Multimedia Magazine. In 1999, he was bestowed with that award for the second time. In 1997 he was also awarded “Best Of” Chicago’s media production community by Screen Magazine. Mr. Cavnar is a frequent contributor to various media publications, both locally and nationally and has presented numerous lectures, workshops and presentations in his field. He has also authored severalpapers and a book on project management for communications professionals. He is also a past president of the Chicago Chapter of the International Television Association and was awarded the Joel Shea Long Term Dedication, Service, and Leadership award by the Chapter in 1997. He and his companies have won a vast array of industry awards for their work. He has taught Digital TV Production at the Ohio Center for Broadcasting and has toured the country teaching various communications, graphics and video workshops. He has taught seminars for organizations such as Skillpath Training, Videomaker Magazine, the International Television Association, and Digital Video Magazine.
MP3 audio & PDF handouts – 16MElectronic download only

Ginger Sinsabaugh-MacDonaldTop CookieTastyFaith.comChicago, ILStarbucks never forced you to buy that skim mocha frappucino. Disney didn’t twist your kid’s arm to make them want to go. That’s because marketers know creating a craving for their products and services is a much easier task.
In this workshop lead by advertising professional Ginger Sinsabaugh MacDonald, you will learn how to create a craving for your church programming with break-through communication. You will discuss the importance of keeping your message simple, knowing your target audience, and even walk through a do-it-yourself creative brief.You will learn:  How to give your communication the impact of advertising, by using freshness, simplicity, and YOUR creativitythe importance of knowing your audiencehow to zone in on the Big Ben (the big benefit) that you are trying to communicate  ways to organize a creative brief, the back-bone of any successful marketing projectAbout the Presenter:Ginger Sinsabaugh MacDonald splits her time in Chicago between advertising and urban youth ministry.  Professionally, she has worked with Snap! Crackle! Pop! as well as Michael Jordan. She’s won awards, creating commercials you’ve seen on TV, ads in magazines, coupons in Sunday papers, as well as the signs the sample lady has next to her mini frozen sausages at the supermarket.
But in now, Ginger is using her  creativity to create a craving for Christ instead of just snack foods. Ginger is the creator of TastyFaith Resources  for Urban Ministry which  is available at TastyFaith.com. She is the author of Help! I’m an Urban Youth Worker! by Youth Specialties as well as several articles on the media influence and teens. Ginger and her husband Jeff live near Chicago’s Wrigley Field, where they  enjoy eating candy, watching the Cubs lose and attending JPUSA  of Chicago.audio (MP3), handouts and slides (PDF) (16Meg)Electronic download only

Phil LingExecutive Vice President of Field OperationsINJOY Stewardship Services A capital campaign can be a daunting experience, but it also holds the promise of remarkable blessing and benefit.  When a campaign is successful, its impact lives on for years and years, often transforming entire communities.  However success does not easily; and it’s essential to approach the process with strategic precision.  The challenge within a capital stewardship campaign is to think, pray, and implement strategies with a certain sequence and timeline in mind.  Although there are steps common to every campaign, the way in which those steps are taken can vary significantly.  During this session, we will take a look at the 7 steps to a successful capital campaign.1. Clarifying the Vision 2. Counting the Cost 3. Committing the Resources 4. Communicating the Vision 5. Capturing the Hearts and Minds 6. Collecting the Resources 7. Continuing the JourneyAbout the Presenter:Phil Ling, Vice President for INJOY Stewardship Services, serves the nation’s churches with 21 years of pastoral experience as guidance. He received his Master of Ministry Degree from Kentucky Christian College, and has been the founding pastor of two church plants over the last 15 years. Most recently he served as Senior Pastor of Northshore Christian Church in Everett, Washington. He and a group of families planted the church in 1990 and it has since grown to over 2,500 in weekly attendance. The church also founded Northshore Christian Academy which quickly grew to over 300 students. Phil was also a popular drive time radio talk show host for America Today with Phil Ling in the Seattle area. Phil has a wealth of experience that is now focused on helping pastors and their churches maximize their full potential. Phil and Georgia Curtis Ling have been married for 25 years, and have a fun-loving, 15 year old  son,  Phillip.MP3 audio only (13Meg)Electronic download only

Glynnis WhitwerSenior EditorProverbs 31 MinistriesEvery church has some sort of communication vehicle, such as a newsletter.  What’s yours?  If you are interested in taking your church’s information piece up a notch in quality and readability, this workshop is for you.   We’ll cover topics such as the purpose of a newsletter, who is the market, how to improve the content and look, creative ways to reach busy people, plus we’ll identify common problem areas and present practical solutions.  The good news is, almost all of these ideas are low cost!  You’ll also learn how Proverbs 31 ministries took their one-color newsletter, printed from a home computer and folded by volunteers in someone’s living room, to a full-color magazine reaching women around the country. About the Presenter:Glynnis Whitwer is on staff with Proverbs 31 Ministries and is the Senior Editor of the P31 Woman magazine.  She is the author of work@home: A Practical Guide for Women Who Want to Work from Home (New Hope, 2007), and co-author of a Bible studies series entitled Kingdom Living (Ampelon, 2007).  Glynnis has a degree in Public Relations and Journalism and worked in the public relations field for 14 years before becoming an editor and author.  Her professional background includes experience with newsletters of all kinds.  Glynnis and her husband Tod run a home-based business (www.roselanecottage.com), and have five children. She is active in women’s and worship ministries at her home church in Glendale, Arizona. MP3 audio, slides (PDF) (16Meg)Electronic download only

Karen P. SmithDirector of Communications & Global InitiativesGinghamsburg ChurchTipp City, OHNehemiah, a master project manager, rebuilt the Jerusalem wall in 52 days. Learn how to apply Nehemiah’s project management techniques of scope, schedule, requirements, cost and quality management to enhance the effectiveness of your church’s communication projects. You will also explore how to build strategic partnerships with the ministries and staff teams whose messages you enhance and deploy for Kingdom impact. Special bonus! Receive copies of practical tools the Ginghamsburg communications team uses daily to bring order to chaos, including project initiation and tracking tools, quality standards, a deliverable selections tool to help ministry areas with communications planning, sample position descriptions and more. About the Presenter:Karen is the Director of Communications & Global Initiatives at Ginghamsburg Church—a large innovative United Methodist congregation of 4500+ attendees weekly in Tipp City, Ohio. Karen first became part of the Ginghamsburg leadership team in 2001 as an unpaid leader on the church’s Leadership Board, joining the senior management team with responsibility for communications in 2002. In her communications capacity, she currently leads the Ginghamsburg teams that provide all print and web-based communications including marketing, public relations and ministry support. Within the Global Initiatives arena, Karen provides oversight for Ginghamsburg’s global initiatives including The Sudan Project (www.thesudanproject.org), conferencing events and church publications, e-products, and DVD/CD-based media products. Karen, who earned project management professional (PMP) certification in the year 2000, previously served for 16+ years with a large information technology company in training, communications, staff leadership and project management roles.Over the past two decades, Ginghamsburg acquired national attention through its early innovations in multisensory worship, telling God-stories through multimedia, attracting a multicultural community, and providing extensive community outreach services. Within the past 24 months, the church has raised close to $2 million dollars from within its congregation to support its work within Darfur, Sudan.audio (MP3), handouts and slides (PDF) (51Meg)Electronic download only

Tracey Michae’l LewisPresidentExodus Media GroupThis seminar will equip churches and ministries with the necessary tools to appropriately and effectively extend their evangelism efforts beyond conventional boundaries. The Body of Christ is most effective when all of its parts are working at maximum potential. As a result, we should be the greatest advocate for cultural and racial diversity in all of society. Part of maximizing the potential of the church is by being sensitive to and proactive in reaching and ministering to more diverse audiences without sacrificing the integrity of God’s word. Since marketing is increasingly becoming a key component in a church’s transition from “the usual” to a more multicultural and/or urban approach to ministry, this workshop will assist attendees in creating a strategy that is firmly based on biblical concepts.About the Presenter: Tracey Michae’l Lewis is a consultant, author, and entrepreneur who has been gifted with wit, wisdom, and a transparency not often seen in speakers today. Lewis’ workshops and seminars are designed to give Christ-centered enrichment to all who participate.With a B.A. in Communication and an M.B.A in Marketing, as well as marketing experience at two Fortune 500 companies, Lewis is the author of five books including the upcoming, “Scared to Die, Scared to Live: How Fear Manifests.” She is also the President of Exodus Media Group, Inc., a multi-faceted Christian publishing company that publishes ANOINTED Magazine, a Christian lifestyle publication for women of color.Includes audio (MP3), workshop slides (PDF)Electronic download only (16Meg)

Paul BraoudakisCommunications DirectorWillow Creek AssociationGod, Gadgets, and Gizmos: A Technology Primer for CommunicatorsTechnology can be an intrusion, making life needlessly complicated. Or, harnessed correctly, it can free us to do our work more efficiently. An overview of some of the best new products and technologies that can help those in communications.About the Presenter:Paul Braoudakis is the communications director of the Willow Creek Association. He has a master’s degree in communications from Wheaton College. Paul has written numerous articles that have been published around the world. He is responsible for the WCA’s external communications efforts as well as public relations and branding issues. Paul is also an early adopter, which basically means he has to pay five times more than the rest of us when a new gadget hits the market.
Includes audio (MP3) onlyElectronic download only (14Meg)

Kem MeyerCommunications DirectorGranger Community ChurchKem draws from more than 20 years experience in communications and marketing. She uses a no-nonsense approach to lead a team of communications and technology professionals at GCC (staff & volunteer) to help increase the competitive edge of the church today. Using best practices, they live to find ways to remove barriers that keep people from connecting. Granger Community Church averages around 5,500 in weekly attendance. Includes audio (MP3), and slides (PDF)Electronic download only (12Meg)

Bill RobersonDirector of Design and CommunicationsLake Pointe ChurchRockwall, TXDeveloping a Great Communications Team (even if you’re flying solo).Regardless of how good you are, you can’t do it all alone. Learn tips for putting together a great team to make your communications ministry run more efficiently and keep yourself from burning out. In this session you’ll find out how to develop great team chemistry as well as evaluate your true staffing needs: where to look, and where NOT to look, for future staff. Learn why ‘communications as ministry’ is essential in making yourself and your team function at peak efficiency, and prevent overloading yourself and your team.About the Presenter:Bill Roberson directs the Design and Communications Ministry at Lake Pointe Church. Lake Pointe is one church, in many locations, with Community Campuses around the Dallas Metroplex. The Central Campus is located in Rockwall with other campuses in Mesquite, Sulphur Springs and Garland. He has been on staff with Lake Pointe since 2000, after leaving the design studio at Fossil Watches. Bill has a Bachelor’s Degree in Communication Design from the University of North Texas School of Fine Arts and lives in the Rockwall area with his beautiful wife Jennifer, and 3 very active kids: Max, age 8, Nolan, age 6 and Abbie, age 4. Bill has been teaching in different settings for several years including Bible Fellowships, and as graphic design instructor in the arts ministry at Lake Pointe.Includes audio (MP3), Slides (PDF) and Handouts (PDF)Electronic download only (16Meg)