MinistryCOM 2006

Jon EdmistonDirector of Communications and Information TechnologyChrist’s Church of the ValleyPeoria, AZTrying to be all things to all people can lead to you reaching no one. Selecting a targeted demographic can be tough. It means focusing on a few to reach the many. Without focus, you risk communicating a weak message that appeals to no one. Topics that will be covered include:- Using your community’s demographics to define a target for your church- Learning how to adjust your communications message for your target- Cultural shifts in targets- Case study in how CCV has determined its target and how we use it in every aspect of ministryJon Edmiston is the Director of Communications and Information Technology at Christ’s Church of the Valley in Peoria, Arizona. He joined in the staff four years ago. Before CCV, he spent 7 years at Honeywell International leading E-Business / E-Commerce teams. Includes audio (MP3), slides (PDF).Electronic download only (40Meg)

Kathy SharpDirector of CommunicationsSaddleback Church / Purpose DrivenLake Forest, CA Whether you’re new at leading an entire organization or managing a group or short-term project, this seminar will help you develop personal tools that accelerate transition and assure success as you connect with your team and build influential support coalitions. Not only will we identify structural similarities in challenges, opportunities and guidelines — must do’s and don’t do’s — for every type of communications situation, we’ll address situation diagnosis, productive working relationships, establishing credibility and creating momentum. Also helpful for leaders who feel like they’ve reached a plateau in their work.Kathy Sharp is director of communications for Saddleback Church and the Purpose Driven Network. Her expertise in magazine publishing and marketing have been developed against the backdrop of service on local church staffs, as an international missionary, and while working with LifeWay Christian Resources and the International Mission Board. A popular international conference leader, she has published more than 75 articles in several languages.Includes audio (MP3) only.Electronic download only (36Meg)

Kem MeyerCommunications DirectorGranger Community ChurchGranger, IN
As challenging as it is to compete in today’s information-driven culture, it’s even more frustrating when your communication teams and specialists are all working with different agendas. Your messages get diluted—or worse, contradict themselves. Your audience is confused; your staff and volunteers are cranky. Time to step back, reboot & get a plan.Kem draws from more than 15 years experience in corporate communications to help increase the competitive edge of the church today. She uses a no-nonsense approach to lead a team of communications and technology professionals at GCC (staff & volunteer). Using best practices, they live to find ways to remove barriers that keep people from connecting.With more than 5,000 in weekly attendance, Granger Community Church was recently identified by Outreach Magazine as one of the 100 fastest growing churches of the 21st century.Includes audio (MP3) only.Electronic download only (29Meg)

Evan McBroomPresident/FounderFishhookIndianapolis, IN
Highly creative ministry teams need time away from everyday ministry demands to refresh and renew—and to keep those creative juices flowing. In a very upbeat, practical, handson session, we’ll practice brainstorming techniques, discuss creative resources (in and out of the congregation), and explore how to lead your team in developing and implementing creative ideas.Evan McBroom is dedicated to serving as a partner and resource with churches and Christ-centered organizations through Fishhook, an innovative communications and creative services company he founded in 2002. He combines the passion of his faith journey with his expertise in senior-level communications consulting from a 14-year career with one of central Indiana’s largest corporate communications and marketing companies. Evan’s areas of expertise include organizational identity/branding, strategic consulting/communications planning and promotions/event campaigns. Includes audio (MP3) and slides (PDF).Electronic download only (34Meg)

Terrell SandersPresidentMain Street Enterprises, Inc.Edmond, OKTechnology has drastically changed our culture, and the church has not been exempt. Learn the eight key lessons church leaders need to understand about how the web is already a mission critical part of your ministry—even if you don’t have a web site! What you will learn:- How technology has changed advertising- Why a bad web site can actually drive away potential visitors- What young families expect to see on your web siteTerrell Sanders is the president of Main Street Enterprises, a firm specializing in developing interactive web sites for megachurches, and the Executive Director of MinistryCOM. Over the last 20+ years Terrell has helped businesses and organizations use technology to streamline processes and improve communications. Today he focuses exclusively on improving church communications, speaking nationally and developing training materials and conferences through MinistryCOM. Includes audio (MP3), handouts (PDF), slides (PDF).Electronic download only (36Meg)

Greg AtkinsonFounderMultisensoryworship.comDallas, TXInnovative and effective churches know that worship planning isn’t done alone or in a vacuum, but rather in a team setting. Bringing together a senior pastor and leaders from the communication, music, creative arts and tech worlds can be quite a challenge. In this class, Greg Atkinson, Anthony Coppedge and Shawn Wood (a musician, a techie and a communication pastor) will lead in a discussion of team planning and the power of synergy.Greg became the Director of WorshipHouse Media in March of 2005, after having served as a worship pastor for the previous 11 years. Greg has a heart for God’s Church and in late 2003, launched Multisensoryworship.com—a free online resource for Christian musicians, pastors, leaders and artists. Greg continues to write and teach on worship, creative communication and media ministry. Includes audio (MP3) only.Electronic download only (36Meg)

Steve BrewerCommunication & Technology CatalystCommunity Christian ChurchNaperville, IL
What are the unique communication challenges for multi-site churches and how are progressive churches tackling them? What multi-site web site models effectively maintain one church brand and also communicate unique offerings at each location? How can you effectively coordinate weekly print, web, and e-mail communications across locations? If your church already has more than one location or is on the verge of going multi-site, sign up for this interactive session.Steve is the Communication Catalyst for Community Christian Church (CCC), a reproducing church which has grown from three to eight locations (5,000 in average weekly attendance) in the past two years. He is also the Communication Catalyst for NewThing, an organization offering coaching, resources, conferences, and affiliate network facilitation for church planters and churches going multi-site. Steve leads functional teams for web, print, campaign marketing, strategic insight design, and mass e-mail communications. Includes audio (MP3), handouts (PDF), slides (PDF).Electronic download only (38Meg)

Mark BattersonPastorNational Community ChurchWashington D.C.The church ought to be the most creative place on the planet. We’re called to be trend-setters and culture-creators. There are ways of doing evangelism and digital discipleship that we couldn’t even dream of a decade ago. If we are going to reach emerging generations we’ve got to utilize emerging technologies to get our message across. It’s a stewardship issue. The church is called to redeem technology and use it to serve God’s eternal purposes.
About the Presenter:
Starting with a core group of 19 people in 1996, National Community Church has morphed into one church with five services in three locations. Focused on reaching emerging generations, NCC is comprised of 73% single twenty-somethings. Approximately 75% of attendees come from an unchurched or dechurched background. The macro vision is to meet in movie theaters @ metro stops throughout the DC area. NCC also owns and operates the largest coffeehouse on Capitol Hill.Includes audio (MP3) onlyElectronic download only (32Meg)

Dawn Nicole BaldwinManaging Director/Co-FounderAspireOneSycamore, ILPart of communication is giving people a glimpse of the experience they’ll encounter at your church. What is going to captivate, motivate and compel them to take the next step? In this fast-paced, interactive session we’ll explore leading-edge best practices that cover:- What are the different ways a guest experiences your brand?- Are they consistently and accurately conveying your message?- How does buzz marketing work?- Can it help connect people to the church?For the past ten years, Dawn Nicole has focused on helping churches reach people more effectively. She’s championed the brand development and consulted on marketing strategies for ministries across the country, including work for organizations such as Granger Community Church, Willow Creek, Moody Bible Institute and Wheaton College. She regularly speaks on strategic branding for ministries at conferences nationwide and in 2002 cofounded AspireOne, a strategy and communications firm that is a catalyst for helping churches connect people to Christ.Includes audio (MP3), slides (PDF)Electronic download only (28Meg)

Kem MeyerCommunications DirectorGranger Community ChurchGranger, INFind out how to develop and maintain the best practices that can help you get your message heard, read, surfed and shared.Kem draws from more than 15 years experience in corporate communications to help increase the competitive edge of the church today. She uses a no-nonsense approach to lead a team of communications and technology professionals at GCC (staff & volunteer). Using best practices, they live to find ways to remove barriers that keep people from connecting.With more than 5,000 in weekly attendance, Granger Community Church was recently identified by Outreach Magazine as one of the 100 fastest growing churches of the 21st century. Includes audio (MP3) only.Electronic download only (27Meg)