Branding

Chris ForbesInteractive Media SpecialistPurpose Driven MinistriesThe one thing that can help your ministry reach more people is not a program it is a way of thinking Chris Forbes calls the ministry marketing mindset. Chris says it is the “missionary mindset, meets media”. Forbes believes that only when you and your ministry understand and apply sound marketing principles, can you really create marketing that “works.” Learn how you can develop a strategy for reaching the people in your area or focus group. This conference will give you an overview of the Ministry Marketing Mindset that will help you build the skills you need to apply marketing to your context. You’ll be surprised how fast you understand the marketing mind-set and start applying it in your ministry.

• 7 Ways To Stop Short-Circuiting Your Ministry’s Communications
• The One Simple Principle that Will Help You Reach More People
• How to Communicate to People in Ways that Get Attention and Invite Response
• How to Build Positive Awareness of Your Church in Your Community
• 25 Free Marketing tools You Can Use Right Now.
• And more!

About the Presenter:Chris Forbes (MinistryMarketingCoach.com) has been in the ministry since 1989, serving all over the world. He developed the Ministry Marketing Coach™ seminar surprisingly simple concepts while serving in real ministry situations while working as an international missionary, strategy leader, media strategist, and marketplace researcher. Chris has a passion for developing and implementing ways to use media in the work of the ministry. He has a vision for helping your church or ministry share the Good News in ways that get attention and invite response from the people you want to reach.Chris is the Interactive Media Specialist for Purpose Driven Ministries and is presently developing strategies for www.pastors.com the world’s largest gathering of pastors on the internet.
He is also is the Marketing Evangelism Specialist for the Baptist General Convention of Oklahoma where he has developed leading internet evangelism sites like www.mostimporttantthing.org, and www.code2life.com. Chris is also a certified Guerrilla Marketing Coach specializing in nonprofit marketing and works with secular charities, social marketing groups and humanitarian relief organizations in developing strategies for advocacy and fundraising.
Includes audio (MP3) and slides (PDF)Electronic download only (33Meg)

Ginger Sinsabaugh-MacDonaldTop CookieTastyFaith.comChicago, ILStarbucks never forced you to buy that skim mocha frappucino. Disney didn’t twist your kid’s arm to make them want to go. That’s because marketers know creating a craving for their products and services is a much easier task.
In this workshop lead by advertising professional Ginger Sinsabaugh MacDonald, you will learn how to create a craving for your church programming with break-through communication. You will discuss the importance of keeping your message simple, knowing your target audience, and even walk through a do-it-yourself creative brief.You will learn:  How to give your communication the impact of advertising, by using freshness, simplicity, and YOUR creativitythe importance of knowing your audiencehow to zone in on the Big Ben (the big benefit) that you are trying to communicate  ways to organize a creative brief, the back-bone of any successful marketing projectAbout the Presenter:Ginger Sinsabaugh MacDonald splits her time in Chicago between advertising and urban youth ministry.  Professionally, she has worked with Snap! Crackle! Pop! as well as Michael Jordan. She’s won awards, creating commercials you’ve seen on TV, ads in magazines, coupons in Sunday papers, as well as the signs the sample lady has next to her mini frozen sausages at the supermarket.
But in now, Ginger is using her  creativity to create a craving for Christ instead of just snack foods. Ginger is the creator of TastyFaith Resources  for Urban Ministry which  is available at TastyFaith.com. She is the author of Help! I’m an Urban Youth Worker! by Youth Specialties as well as several articles on the media influence and teens. Ginger and her husband Jeff live near Chicago’s Wrigley Field, where they  enjoy eating candy, watching the Cubs lose and attending JPUSA  of Chicago.audio (MP3), handouts and slides (PDF) (16Meg)Electronic download only

MinistryCOM 2009 Breakout Session

Presenter:

Terrell Sanders
Executive Director
MinistryCOM.org
Edmond, OK

Session Description:

Do you have more logos than ministries at your church? Do some ministries complain that other groups  receive more support from communications than they do? Do you struggle with balancing announcements across print, web, live, and even more brochures? Do you need some basic principles and strategies to fall back on when making communications decisions?

Sometimes it’s hard to get everyone on the same page when they come from such diverse backgrounds. Often church communications is hampered by lack of common goals and divergent basic assumptions.

In this session Terrell will present seven core communications principles he has collected from extremely effective churches around the world. When approved by your leadership, these principles give your a strategy for effective communications, and a defense from trying to be all things to all people.

About the Presenter:

Terrell Sanders is the Executive Director of MinistryCOM, and founder of MainStreetOpen, a web development firm. Between his web company and MinistryCOM, he has trained and consoled church communications staff for almost 10 years.

Terrell’s background is computer technology, both from the software and hardware sides. He has extensive experience in business process automation and software development. He holds a bachelor’s degree in Physics and a number of obsolete technical certifications.

He has worked with a number of churches and non-profits on communications projects both a volunteer and a paid consultant. Terrell lives in Edmond, OK and attends Henderson Hills Baptist Church (where the communications team does a fine job without his help).

Includes audio (MP3), workshop slides (PDF)
Electronic download only (50Meg)

Michael Buckingham Holy Cow Creative
“I did not speak of my own accord, but the Father who sent me commanded me what to say and how to say it.”
Sermon branding is all about creating visual connections to what is being said. It’s much more than a colorful slide; it is the presentation of the Gospel. This workshop takes you beyond the “if” of sermon branding into the “why,” teaching you how to connect visuals to emotion for creating sticky preaching. Michael will outline the process for sermon branding from title to visuals to building anticipation through creative resources. Since this is all about connecting visually, he’ll do more than talk about it. He’ll show examples of effective and engaging sermon branding.
About the presenter: Michael Buckingham, owner and creative director of Holy Cow Creative, brings a unique blend of business and creative ability to the Church. With a diverse background ranging from starting large corporations to developing a youth center to agency work, he now works with churches of all sizes to develop relevant and engaging marketing. He has taken his experience in the public sector and is now set out to change the way the Church does Church.

Includes audio (MP3), handouts (PDF) Electronic download only (59Meg)

Dawn Nicole Baldwin Founder, AspireOne
Dawn Nicole is Founder and Lead Strategist of AspireOne, a strategic branding firm with a passion for helping churches reach people more effectively. She has led visual communications and advertising teams at Willow Creek Community Church and Big Idea Productions, Creators of VeggieTales. For over 10 years Dawn Nicole has consulted with some of today’s most innovative churches, such as Granger, Seacoast and Perimeter.
2008 Keynote: Dawn Baldwin
Includes audio (MP3), slides (PDF) Electronic download only (37Meg)

MinistryCOM 2009 Breakout Session

Presenter:

Kerry Bural
Principal
The Resonate Group
Mt Juliet, TN

Session Description:

After decades of buying the newest leadership books to glean the latest leadership principles, leaders are sometimes still aloof and disconnected. Yet humanity longs for meaningful connections. In this breakout session, Kerry presents a “Healthy Ministry Matrix” that helps you and your team foster genuine connectivity in your church and community. He also shows how resonance can help you communicate so others really “get it.”

About the Presenter:

Kerry Bural can often be found sketching concepts and ideas on napkins or notecards as he tries to refine his thoughts and share them. He claims that his best work happens in java-infused creative sessions or when he is divinely disturbed in the middle of the night.

He is the owner and principal of The Resonate Group, a brand consulting and development firm. He recently served as V.P. for Public Relations and Marketing with the Southern Baptist Convention’s Ethics & Religious Liberty Commission. He was the brand architect of the “I Vote Values” initiative, which was the genesis for the “values voter” movement. He has served as PR Director for Southeastern Seminary and PR Coordinator for Criswell College. He was also a visual coordinator for the corporate headquarters of Neiman Marcus in their Visual Planning & Presentation division.

His 25+ years in ministry and business have been devoted to brand architecture. He is passionate about helping organizations translate their vision and mission into communication that resonates with their constituents through visual presentation, public relations, marketing and branding.

He has a B.S. in Education concentrating on design and technology from Northeastern State University and a M.A. in Theology and History from Criswell College.

Includes audio (MP3), workshop slides (PDF)
Electronic download only (30Meg)

Dawn Nicole BaldwinManaging Director, Co-founderAspire!OneUsing strategic branding to reach people with greater impactAre your communications an accurate reflection of the vision and personality of your church? Does it seem like your church is the area’s “best kept secret?” In this session, we’ll discuss live case studies of churches who’ve succeeded and share how strategic branding principles can help ministries communicate more effectively. Topics include:

• What is our unique thumbprint and “brand personality”?
• How can we have a “target audience” if we’re supposed to serve everyone?
• Can we be consistent if the ministries all want their own look and feel?

Dawn Nicole has spent the last 10 years overseeing the brand development for a wide range of organizations, including work for ministries such as Willow Creek, Moody Bible Institute, Wheaton College, Granger Community Church, and many other churches across the country. Previously she was part of the advertising team for Big Idea Productions (creators of VeggieTales) where she developed new property launches and campaigns for video releases, while building the overall brand equity for Big Idea. She also was on staff at Willow Creek Community Church overseeing visual communications and regularly speaks on strategic branding for ministries at conferences nationwide. Includes audio (MP3), slides (PDF)Electronic download only (29Meg)

Tracey Michae’l LewisPresidentExodus Media GroupThis seminar will equip churches and ministries with the necessary tools to appropriately and effectively extend their evangelism efforts beyond conventional boundaries. The Body of Christ is most effective when all of its parts are working at maximum potential. As a result, we should be the greatest advocate for cultural and racial diversity in all of society. Part of maximizing the potential of the church is by being sensitive to and proactive in reaching and ministering to more diverse audiences without sacrificing the integrity of God’s word. Since marketing is increasingly becoming a key component in a church’s transition from “the usual” to a more multicultural and/or urban approach to ministry, this workshop will assist attendees in creating a strategy that is firmly based on biblical concepts.About the Presenter: Tracey Michae’l Lewis is a consultant, author, and entrepreneur who has been gifted with wit, wisdom, and a transparency not often seen in speakers today. Lewis’ workshops and seminars are designed to give Christ-centered enrichment to all who participate.With a B.A. in Communication and an M.B.A in Marketing, as well as marketing experience at two Fortune 500 companies, Lewis is the author of five books including the upcoming, “Scared to Die, Scared to Live: How Fear Manifests.” She is also the President of Exodus Media Group, Inc., a multi-faceted Christian publishing company that publishes ANOINTED Magazine, a Christian lifestyle publication for women of color.Includes audio (MP3), workshop slides (PDF)Electronic download only (16Meg)

Paul BraoudakisCommunications DirectorWillow Creek AssociationCan communications and marketing co-exist?What are the nuances and tensions that each brings to a Christian organization? Do new buzz words like “branding” and “customer segmentation” compromise the gospel? Paul Braoudakis, communications director of the Willow Creek Association, will discuss how the organization has applied the integration of marketing with communications, and discuss the organization’s year-long “rebranding” process.Paul Braoudakis is the communications director of the Willow Creek Association. He has a master’s degree in communications from Wheaton College. Paul has written numerous articles that have been published around the world. He is responsible for the WCA’s external communications efforts as well as public relations and branding issues. He lives with his wife, Heather, in Hoffman Estates, Ill.  Includes audio (MP3) only.Electronic download only (35Meg)

Terry StorchDigerati PastorLifeChurch.tvFor the past decade, Terry has had a passion for building the local church, first at Fellowship Church and now at LifeChurch.tv. In the late 90’s, Terry joined Fellowship Church in Grapevine, Texas. He first served as the Technology Pastor and later as the Campus Pastor for the Downtown Dallas location. While at Fellowship, Terry led many technology projects and helped form two companies – a church management system company as well as a streaming media company known as Light Cast Media. Terry is also co-author of The Blogging Church. In 2007, God called Terry to a new opportunity. At LifeChurch.tv, a multi-site church based in Oklahoma, Terry is leading an initiative to further extend the reach of the local church using technology and the Internet. No walls, borders, or boundaries…no limits to how many people that can be touched with the life changing message of Jesus Christ. Includes audio (MP3), workshop slides (PDF)Electronic download only (10Meg)