May 21, 2012

Quick! Write Something They’ll Read

MinistryCOM 2010 Breakout Session

Basic Training – How One Person Can Change the World

This track is designed for the church communicator who is new to the position or is serving as a one- or two-person communications department. Sessions provide tools, training and tips to help you juggle all your responsibilities, including writing, simple design, project management, message development, team-building and leadership relations. You’ll leave feeling empowered and ready to serve as a catalyst for improving how your church communicates.

Session 2: “Quick! Write Something They’ll Read”

Jamie Shafer
East 91st Street Christian Church
Indianapolis, IN

The Twitter world has reduced readers’ attention spans to a mere 140 characters. That’s why written content must now be as simple and clear as possible, whether you’re writing for the Web, a newsletter or the Sunday program. You’ll leave this session with fresh approaches for writing content that will provoke readers to pay attention and respond.