MinistryCOM 2009 Breakout Session:

Presenter:

Tim Ellens, Strategic Creative Guy
CHANGEffect
Chicago, IL

Session Description:

God has uniquely positioned your Church in the context of culture. But how will you cut through the noise and effectively reach your community? It’s not about a nifty logo. Not about a cool website. It’s not simply about using “compelling” language. And no, not even about an awesome worship space. It’s about knowing your story: who you are, what you’re saying, how you’re saying it, how you behave and engineering staff and volunteer alignment. What can your church promise day-in and day-out that 10,000 other churches cannot? Why does your congregation drive past dozens of other churches to attend your church? During this interactive session we’ll discuss what it means to discover, express and live your church’s one-of-a-kind story. You’ll learn the principles of aligning your staff with your unique story, how to mobilize attendees, and attract visitors.

About the Presenter:


timTim Ellens, Strategic Creative Guy | a.ka., President
Tim is a brand strategist passionate about helping clients “live” their unique story. Viewing everyone in an organization as a storyteller he facilitates and develops strategies that get the story out of the board room and into the back room. As a student of branding, he understands that people relate to brands in ways that shape their identity and connect with the values of an organization. Additionally, Tim is motivated by helping leaders of organizations gain clarity of vision through “aha” moments and pulling simplicity out of complexity. He has worked with Fortune 500 companies and those who view $500 as a fortune but has a heart for those who are making this world a better place.