Immediate Aid for Building Relationships Beyond Your Church Walls
Ever feel like strategically and creatively communicating to build relationships with those beyond your church walls is an impossible feat? With busy ministries, pressing deadlines and limited budgets, your communications focus can quickly become all about what’s happening INSIDE your church.
Beginning with a brief overview of PR basics (identifying target audiences, developing measurable goals/objectives, etc.), this workshop will provide strategic plans and practical tools for building effective:
Community relations: how to connect and communicate well in or with your church’s local community (case studies to be shared)
Media relations: how to connect and communicate well with your church’s local media (to include tips/ideas for developing story ideas and pitching them to the media)
About the presenter:
Leah Norton “loves God, loves communications and loves working with churches.” An account director at Fishhook – an innovative communications and creative services company in Indianapolis – Leah’s work blends all of these passions. Prior to helping churches communicate more effectively, Leah worked in a large public relations firm and the corporate world. An accredited member of the Public Relations Society of America, Leah graduated from Anderson University (Anderson, Ind.) with a bachelor of arts degree in mass communications/public relations. Leah and Brian, her husband of 11 years, have two young daughters. They are active members at The Church at the Crossing in Indianapolis, where Leah recently completed two terms of service on the Board of Elders.
Does Your PR Need the ER?
Includes audio (MP3), slides (PDF)
Electronic download only (62Meg)