Marketing to Multi-Cultural Audiences
This material is from a breakout session presented at MinistryCOM 2007.
Session Outline:
This seminar will equip churches and ministries with the necessary tools to appropriately and effectively extend their evangelism efforts beyond conventional boundaries. The Body of Christ is most effective when all of its parts are working at maximum potential. As a result, we should be the greatest advocate for cultural and racial diversity in all of society. Part of maximizing the potential of the church is by being sensitive to and proactive in reaching and ministering to more diverse audiences without sacrificing the integrity of God’s word. Since marketing is increasingly becoming a key component in a church’s transition from “the usual” to a more multicultural and/or urban approach to ministry, this workshop will assist attendees in creating a strategy that is firmly based on biblical concepts.
About the presenter: Tracey Michae’l Lewis
Tracey Michae’l Lewis is a consultant, author, and entrepreneur who has been gifted with wit, wisdom, and a transparency not often seen in speakers today. Lewis’ workshops and seminars are designed to give Christ-centered enrichment to all who participate.
With a B.A. in Communication and an M.B.A in Marketing, as well as marketing experience at two Fortune 500 companies, Lewis is the author of five books including the upcoming, “Scared to Die, Scared to Live: How Fear Manifests.” She is also the President of Exodus Media Group, Inc., a multi-faceted Christian publishing company that publishes ANOINTED Magazine, a Christian lifestyle publication for women of color.
Marketing to Multicultural Audiences
Includes audio (MP3), workshop slides (PDF)
Electronic download only (16Meg)
Price $35.00
