National organization to support ministry communications professionals
Building Trust During the Worst of Times Corporations call it crisis communication or reputation management, but it is all about keeping and building trust. Crises are events that are usually unexpected and threaten the reputation of the organization or its leaders. Churches and Christian organizations have special challenges because of the high standards of moral [...]
Branding 101 : Reintroducing Your Church to the Community Even though God is doing some amazing things through your church, does it sometimes feel like it’s the best kept secret? Perhaps you’ve inherited a brand that isn’t an accurate reflection of your church’s DNA, vision for the future or there are just a lot of [...]
