Pastors recognize that nothing is more frustrating than having a great church, compelling worship services and innovative ministry programs but it remains the best kept secret in the community. Many churches spend hours of time and vast resources developing great sermon series and compelling outreach programs, yet comparatively, little time, effort and money are spent effectively marketing to new audiences you are trying to reach.
In this session we will explore ideas that create “Buzz”. When people hear about your church or attend your services do they think, “there is something real and exciting going on here – I want to be part of this.” – then they tell their friends. That’s buzz !
About the Presenter:
Lawrence Swicegood is a senior communications specialist with over 20 years experience in marketing, communications, public relations, strategic planning, branding, crisis management, media relations, advertising and event management.
As president of Clarion Call Marketing & Communications, Lawrence provides innovative marketing ideas, and creative tools that assist churches in effectively reaching their communities. He was formerly Director of Communications & Media for Fellowship Church, Dallas, TX.