Even though God is doing some amazing things through your church, does it sometimes feel like it’s the best kept secret? Perhaps you’ve inherited a brand that isn’t an accurate reflection of your church’s DNA or vision for the future, or there are just a lot of misperceptions in the community.
In this fast-paced, interactive session we’ll discover how to be intentional about developing your church’s brand by answering questions such as:
- Exactly what is branding and can it really help churches?
- Is it okay for ministries to have their own brand? If so, how do I avoid feeling like a bunch of mini churches?
- Where do I start and how do I roll out our new brand?
About the presenter:
Dawn Nicole Baldwin is Founder and CEO of AspireOne, a strategic branding firm with a passion for helping churches reach people more effectively. During her tenure at Willow Creek Community Church leading Visual Communications as well as the advertising team of Big Idea Productions (Creators of VeggieTales), she’s had the opportunity to build and witness the power of a strong branding in ministry. For over 10 years Dawn Nicole has consulted with the leadership of some of today’s most innovative churches (Granger, Seacoast, Perimeter and Willow Creek name just a few) and has spoken at conferences across the country. For more info on Dawn Nicole, check out her blog www.dawnnicolebaldwin.typepad.com.