MinistryCOM 2010 – Dallas – October 20-22, 2010
“Basic Training – How One Person Can Change the World”
This track is designed for the church communicator who is new to the position or is serving as a one- or two-person communications department. Sessions provide tools, training and tips to help you juggle all your responsibilities, including writing, simple design, project management, message development, team-building and leadership relations. You’ll leave feeling empowered and ready to serve as a catalyst for improving how your church communicates.
Session 1: “It Starts with a Plan”
The first and best step you can make toward changing how your church communicates is to move yourself out of reactive mode and into proactive mode. This starts by making a plan for managing and maneuvering communications processes and messaging. This session coaches you on how to get ahead of the game and be ready to support ministry and church-wide communications needs with confidence and kindness.
Session 2: “Quick! Write Something They’ll Read”
The Twitter world has reduced readers’ attention spans to a mere 140 characters. That’s why written content must now be as simple and clear as possible, whether you’re writing for the Web, a newsletter or the Sunday program. You’ll leave this session with fresh approaches for writing content that will provoke readers to pay attention and respond.
Session 3: “Design in a Snap”
Despite your lack of a graphic design degree, you find yourself pulling together promotional pieces or e-news on a regular basis. This session gives non-designers practical tips and tools to bring a more professional and polished look to your visual communications tools.
Session 4: “Don’t Go It Alone – How to Develop a Communications Team”
By tapping into the communications volunteer potential within your church, you not only get help to get the job done, but you also help others realize their purpose and potential. This session will inspire you to seek out skills within your congregation, then build and nurture an effective communications team.
Session 5: “Help Me Help You – Leading Up to Best Serve Your Church Leaders”
Do your leaders have a tendency to give you information too late for it to be communicated well? It’s crucial to develop relationships with church leaders so they see you as a trusted partner in the communications process. This session will provide insight into how to build trust so that people’s perceptions change from seeing you as a doer and gatekeeper to that of a trusted minister whose input they value and seek out.
Session 6: “Lessons Learned – Sharing Stories with Fellow World-Changers”
This session is just the beginning for you to build a nationwide network of ideas, encouragement and support. Here you’ll share stories about what’s working in your church’s communications world, then you’ll exchange contact information for ongoing networking.
